![]() ![]() ![]() Research shows women are more likely than men to purchase supplements and wellness products. To attract baby boomers, we must focus on creating products they desire. As we delve deeper into this issue, it becomes clear that product development and diversification and a focus on health and wellness are key to enticing these untapped consumers.Īs the cannabis industry endures its most challenging time in our short history, it’s time to think about what we are offering and to whom.Īt Benzinga Miami, Montel Williams correctly noted cannabis products are both created for and marketed to the traditional, long-time cannabis user. Traditional approaches that cater solely to long-time cannabis users are falling short in attracting potential consumers, particularly among baby boomers and women. ![]() In the evolving landscape of the cannabis industry, it has become evident to me that a paradigm shift is needed to overcome the current struggles and capture new consumers. ![]()
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